Breakfast Anyone?
McDonalds has been treating our neighbors to the north to some truly creative campaigns recently to promote their breakfast menu. This latest one was used to support a "Free Coffee" promotion and combines a steam machine with a bus shelter to deliver a unique experience.
This isn't the first time that McDonalds has lured cold & hungry commuters through their doors with some imaginative executions. They've delivered at least two other "experiental" campaigns in the past few months that have done an excellent job of communicating the breakfast experience to their audience. We still favor D&D (or even Tim Horton's) for our fast food breakfast fix, but these certainly have caught our eye and helped us think about the types of experiences we can deliver with our campaigns.
via Cherry Flava
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