Downloading Christmas '09

With Christmas '09 come & gone, it looks like this year's real winners were digital downloads. For the first time ever Amazon sold more e-Books than physical books on Christmas. And app downloads surged on Christmas day (see above) as people around the country unwrapped their shiny new iPhones, iPod touches, and even Droid handsets & immediatly began filling their hardrives with apps. The Christmas Day push helped an already mature Apple App store realize a 50% month-to-month jump & saw the Droid app market grow by 20% over that same period.

So with consumers flocking to download the latest apps & e-books, an interesting new market has emerged for Christmas 2010. Black Friday/Cyber Monday remain key days to launch sales and push gadgets, but app developers and marketers need to keep a keen focus on Christmas morning, when a whole new audience suddenly gains access to their product and is anxiously looking for something to download on their new toy. We're certain next year we'll see some great campaigns centered around this strategy.

via Mobile Crunch