Lend a Helping Text

The horrifying images are pouring in of the devastating earthquake the struck Haiti yesterday. Early estimates report that more that 100,000 people alone may have died within the first minute of the quake. Some fear as many as 500,000 may have been killed, which would represent a staggering 6% of the country's entire population.

People and organizations around the world are scrambling to deliver aid to Haiti. The Red Cross has taken to launching a mobile effort that leverages the immediacy of the mobile platform. With two simple one-word texts ("Haiti" & "Yes") users can donate $10 to the Red Cross' earthquake-relief efforts.

It's been an enormous success, having generated more than $800 in relief from text messages alone in less than 24 hours. An absolutely remarkably brilliant way to connect would-be donators with a familiar and accessible platform to contribute.

If you'd like to help contribute, just text "Haiti" to 90999.

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Anthony Costanzo
Posts: 15

UPDATE
Reply #1 on : Thu January 14, 2010, 20:09:46

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The Red Cross text campaign has now raised more than $5 million. This far exceeds the nearly $4 million that was donated to all charities by mobile texts in all of 2009, said a spokeswoman for the organization (via CNN)