Mission Accomplished

We here at Gotham like our outdoor ads disruptive. It's a great way to generate some buzz around your brand and extend the impact of your investment. Just last week a client of ours, EQUINOX Fitness Clubs, got themselves into a bit of hot water for a dominating "advertecture" advertisement that wraps their Greenwich Village location.

The Weatherproof Garment Company aimed even higher, erecting a billboard in Times Square featuring an unauthorized image of President Obama wearing one of the company's coats. The company has already agreed to take the billboard down after less than a week, having drawn the ire of the White House. But not before generating seriously more buzz than they ever could have hoped had they done anything less "disruptive." The controversial ad has gotten them mentioned on major media outlets and stirred conversation amongst TV and online pundits alike for the past week.

So kudos to Weatherproof's president Freddie Stollmack who says he recognized the company's coat in an AP photo & "with a magnifying glass, [saw] our logo and zipper pull, and said 'That's our coat.'"