Pregame Show

Kickoff is only a few hours away, so it's time to take a look at the starting lineups. For the ads, that is.

Take a look here for a list of what advertisers are scheduled to run during Super Bowl XLIV, as well as when they're airing, and the premise of each spot (not a bad way to win some money from your guests in case office pool numbers aren't looking too good).

No surprise that Anheuser-Busch gobbled up the most time during this year's game (5 full minutes of inventory). We'll also see a lot more of the usual suspects in the form on auto companies and recent Super Bowl darlings (E-Trade, Doritos, etc.), in addition to some first timers (a lot of people will be talking about kgb and FloTV for the first time in a lot of offices across the country)

But we're excited to see if all the discussion around Tim Tebow's ad was worth it, and to if Snickers decides to stir up any more controversy in its first Super Bowl spot since '07. And expect to see a lot a parade of celebrity cameos across the board. 

So follow along live, or replay your favorites on Hulu's Ad Zone, where you can actually watch ad-supported advertisements. It's the closest thing to the Twilight Zone we've seen yet.