Training Day

The Gotham team spent the day at the (very festive) Google offices yesterday getting training on our latest Christmas gift: DoubleClick. For 2010, we've made the switch from Atlas and we're pumped about the exciting new reports we can produce & the exciting new targeting and optimization opportunities available in DFA6.

So yesterday we sharpened our pencils and went back to class for the day to get an understanding of all the new features and how to apply them for our digital clients. Most of the room was filled with assistant media planners with a combined 2 weeks experience. We sent the whole team, from traffic managers to account strategists to quiz the instructors and gain the most knowledge we could for our clients' campaigns. Even some of our print folks came along to get a taste of the digital world (congrats to Allison, pictured above with myself and our Google instructor, for trafficking her first online campaign!).

And don't tell anyone, but we saw the Google phone in person (we even played with it). It is SWEET: It looks great, the screen is crisp, and it's super quick. We're not saying bye to our iPhones just yet, but we're definitely excited for the release.