New Year, New Google?

Google's homepage features an animated logo Doodle for the first time ever today in honor of Sir Issac Newton's birthday. The Doodles, always a nice treat, have gotten more elaborate in recent years (check out 2001 vs. 2009 versions). And Google's become more open to tinkering with it's homepage recently, even promoting it's Google Chrome browser. And Doodle themes are beginning to more frequently be brand-inspired vs. tributes the cultural/historical events (i.e. the Apollo Moon Landing). In 2009, there were at least 15 brand-inspired messages.

It makes you think, with Google flaunting some new animated bells & whistles on it's homepage, is 2010 the year Google puts all that user data and monster traffic volume to use with display ads on the search homepage?